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$// MO&O granting WWMB, Florence, SC carriage in Lamar, SC, DA 95-
2025//$
$/76.55 Definitions applicable to the must-carry rules./$
$/76.56 Signal carriage obligations./$

                                Before the
                     FEDERAL COMMUNICATIONS COMMISSION
                            Washington, DC  20554

In re:          )     
     )          
Complaint of Atlantic Media Group)           CSR-4551-M
against Mid-Carolina Cable       )            
     )          
Request for Carriage  )          

                       MEMORANDUM OPINION AND ORDER

Adopted: September 21, 1995                                       
Released:  September 29, 1995

By the Deputy Chief, Cable Services Bureau:

                               INTRODUCTION

     1.  On July 5, 1995, Atlantic Media Group, licensee of
Television Broadcast Station
WWMB (Ind., Channel 21) , Florence, South Carolina, filed a "Must
Carry Complaint"
pursuant to 47 U.S.C. 534 and 47 C.F.R. 76.56(b) seeking carriage
of its signal by Mid-
Carolina Cable ("Mid-Carolina") in the South Carolina communities
of Lamar and Jefferson. 
This request is unopposed.

                            SUMMARY OF PLEADING

     2.   WWMB states that it serves the South Carolina communities
of Florence and
Myrtle Beach, and that both Lamar and Jefferson are located in the
Florence/Myrtle Beach
area, so it contends that it is entitled to carriage by
Mid-Carolina both in Lamar and in
Jefferson.  WWMB adds that it sent a written notice dated April 6,
1995 to Mid-Carolina
requesting carriage both in Lamar and in Jefferson; this notice
also referenced an earlier
request to Mid-Carolina for such carriage dated September 15, 1994;
and that a third notice
was sent to the President of ACI Management, Mr. Vince King on May
25, 1995, when
WWMB learned that he would be handling the matter, in which WWMB
noted that its
deadline for filing a complaint with the Commission was July 5,
1995, and that it would be
drafted unless a satisfactory response was received from Mr. King
before June 12, 1995. 
According to WWMB, however, Mid-Carolina has not yet responded to
its requests for
carriage.                                                         
                                                  
                                                                  
                                                
                                DISCUSSION

     3.  According to 76.55(e) of the Commission's Rules, the
market of a commercial
television broadcast station, such as WWMB, is defined as its Area
of Dominant Influence (or "ADI").  A commercial station is entitled to request carriage on
any cable system operating in
that ADI.  47 C.F.R. 76.56(b).  At present, WWMB is in the
Florence-Myrtle Beach, South
Carolina ADI, which is also where Darlington County is located, so
WWMB is entitled to
request mandatory carriage on the cable system serving Lamar, since
it is located in Darlington
County.   Jefferson, however, is located in Chesterfield County,
which is presently assigned to
the Charlotte, North Carolina ADI, and since WWMB is in a different
ADI, WWMB is not
entitled to request mandatory carriage on the cable system serving
Jefferson. 

                             ORDERING CLAUSES

     4.  Accordingly, IT IS ORDERED, That the "Must Carry
Complaint" (CSR-4551-M),
filed July 5, 1995, by Atlantic Media Group, licensee of Television
Broadcast Station WWMB
(Ind., Channel 21), Florence, South Carolina, IS GRANTED with
respect to carriage of
WWMB by the cable system serving Lamar, but IT IS DENIED with
respect to carriage of
WWMB in Jefferson in accordance with 614 (d)(3) of the
Communications Act of 1934, as
amended (47 U.S.C. 534) and 47 C.F.R 76.56(b).                    
                                
     5,  IT IS FURTHER ORDERED, That WWMB shall notify the relevant
cable system
in writing of its carriage and channel position elections (76.56,
76.57, and 76.64(f) of the
Commission's Rules), within thirty (30) days of the release date of
this Memorandum Opinion
and Order.                     

     6.  IT IS FURTHER ORDERED, That the affected cable system
shall come into
compliance with the applicable rules within sixty (60) days of such
notification.                    
                                                                  
      
     7.  This action is taken pursuant to authority delegated by
0.321 of the Commission's
Rules.

     FEDERAL COMMUNICATIONS COMMISSION



     William H. Johnson
     Deputy Chief, Cable Services Bureau